{"id":414,"date":"2020-03-11T09:30:15","date_gmt":"2020-03-11T09:30:15","guid":{"rendered":"https:\/\/pashakagan.com\/?post_type=portfolio&#038;p=414"},"modified":"2020-03-13T06:44:46","modified_gmt":"2020-03-13T04:44:46","slug":"audioburst","status":"publish","type":"portfolio","link":"https:\/\/pashakagan.com\/portfolio\/audioburst\/","title":{"rendered":"Audioburst"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"414\" class=\"elementor elementor-414\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-baa9d7e op-section elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"baa9d7e\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5ccf85\" data-id=\"e5ccf85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d70d6 elementor-widget elementor-widget-html\" data-id=\"73d70d6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"close-icon\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302b7e6 elementor-widget elementor-widget-heading\" data-id=\"302b7e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The product<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd757 elementor-widget elementor-widget-text-editor\" data-id=\"fdcd757\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Audioburst is a company that has come up with a fascinating solution for various text-speech interfaces, including (but not limited to) the ability to transcribe speech, search within speech, and curate audio-based content.<\/span><\/p><p><span style=\"font-weight: 400;\">For me, the engagement with Audioburst consisted of two main parts: initial market research in early 2017, and technical consultation later that year, and on-demand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-283d29a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"283d29a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ad38cc\" data-id=\"2ad38cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc0d488 extra-width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"cc0d488\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demo.cocobasic.com\/ukko-wp\/wp-content\/uploads\/2019\/11\/image_blog_01.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ba146 elementor-widget elementor-widget-heading\" data-id=\"b1ba146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The challenge<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d9c4 elementor-widget elementor-widget-text-editor\" data-id=\"3b4d9c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Audioburst&#8217;s product was revolutionary. As such, the technology was being actively developed, while the marketing effort was to figure out which direction efforts should be directed at.<\/span><\/p><p><span style=\"font-weight: 400;\">Having such a scalable, inter-connectable and re-usable technological possibility created a variety of possible focuses.<\/span><\/p><p><span style=\"font-weight: 400;\">Then, after figuring out what goals are worth pursuing, the next step was &#8220;how-to&#8221;.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b672d3 extra-width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"9b672d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demo.cocobasic.com\/ukko-wp\/wp-content\/uploads\/2019\/11\/image_blog_02.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8d7e2 elementor-widget elementor-widget-heading\" data-id=\"9e8d7e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My involvement\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c9f15 elementor-widget elementor-widget-text-editor\" data-id=\"91c9f15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first part relied primarily on discovering which directions are more relevant than others, based on various factors, including organic search traffic. Basically, I had to do market research and try to predict, based on the data, which goals are worth pursuing. During this phase, I&#8217;ve also assisted technically, setting up a company blog and helping with the long-term content strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">The second part was all about the proper upbringing of the audio-based search engine. This phase was a mostly-technical one, with one major deliverable: an exhaustive document depicting the appropriate ways to address the index-ability of the new search engine, from the SEO standpoint. The document ended up creating a specific task list for everyone involved in this project.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbe32a extra-width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"1cbe32a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/demo.cocobasic.com\/ukko-wp\/wp-content\/uploads\/2019\/11\/image_blog_02.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef4b15 elementor-widget elementor-widget-heading\" data-id=\"5ef4b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44542b9 elementor-widget elementor-widget-text-editor\" data-id=\"44542b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We selected several concurrent targets to focus on, following the public release of each (to search engines, as well as the general public).<\/span><\/p><p><span style=\"font-weight: 400;\">The gradual release was a success. We reaffirm and re-evaluate incoming measurables while closely monitoring traffic and behavior. Thanks to the brilliant developers and overall project management &#8211; changes were implemented almost on-the-go, while maximizing the potential of such technology.<\/span><\/p><p><span style=\"font-weight: 400;\">I&#8217;ve had a lot of fun working on Audioburst&#8217;s projects because we&#8217;re constantly exploring new territories and figuring out new ways of making the web help the company achieve its goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac80e2 elementor-widget elementor-widget-html\" data-id=\"1ac80e2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"close-icon\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":521,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/portfolio\/414"}],"collection":[{"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/comments?post=414"}],"version-history":[{"count":0,"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/portfolio\/414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/media\/521"}],"wp:attachment":[{"href":"https:\/\/pashakagan.com\/wp-json\/wp\/v2\/media?parent=414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}